What Realtors® Should Know about
Owning a Real Estate Website
A real estate website is an awesome tool to advertise your real estate listings. When you purchase your website and you have the MLS installed with your content and it’s delivered to you, in your mind its finished and should now start making money.
This is where most Realtors® start having issues. When you get that website it’s just going to be a pretty picture on the Internet with multiple pictures on it and listings of houses. If someone finds you it will be because they know your URL address or they know you. They will not be able to find it for the topics or subjects in the website.
To most Realtors® this is where all the confusion begins. Your website is functioning just like it is supposed to but it is lacking an important ingredient that is required. When you purchased the website, you did not pay for this extra ingredient and it’s called SEO (search engine optimization). SEO is a service or technique that is used to optimize content on all your pages pertaining to the keyword or keywords for that page. Website companies do not offer SEO with their websites. They will tell you that they are SEO optimized but what they are implying is that they are ready for SEO.
At this stage of the game if you do not know what SEO stood for or what it does then you are missing out. You should have consulted with an SEO company before you ever bought your website. These are the guys that will steer you in the right direction from the very beginning starting with your URL. It’s like building a house if the foundation is not correct then everything else in the house will have problems.
A lot of realtors will have the URL as their name. It is fine to have your name as your brand but you would never want your name as the URL. No one knows your name and you want the URL to be a keyword phrase that someone would type into the address bar to look for your website in searching for a house. The whole idea of having a website is that people will find you and look at your listings. The only way you would use your name as a URL is if everyone already knew your name.
SEO is very expensive and has a setup fee and then moves to a monthly fee. The setup fees are reasonable and the monthly fees over time can be considered expensive. The reason why there must be monthly fees is because once everything is set up the additional services are ongoing. No one service can be completed in a month and then it’s done forever. The reason for this is because Google algorithms change on a daily basis and the work being performed usually has to be tweaked to adjust to Google algorithms.
We recommend starting with Ranking and Traffic plan for your website and move forward from there. Understanding that it will take you 6-9 months to get your website generating enough leads for ROI. Over this period of time you should be constantly moving forward with your SEO plan. During this time, you will be getting leads from your website but it will probably be sporadic at best. One or two sales from your website could net you all the money you’ve invested at this point. So, A website is definitely worth the investment it just depends on how aggressive and how much money you can afford per month.
To summarize everything, real estate websites are an awesome investment but require knowledge and guidance. Our real estate websites come with our SEO installed and optimized with your content. No monthly plans are required but as we said above to excel to the top, a plan would be needed.
Just a note here for everyone when searching the competition always ask for a guarantee. Here’s why, this separates the REAL SEO companies from the Fakes and wannabes.
The Only guarantee we can give you would be a performance guarantee. Meaning that every month when you get a report it will be better than the last one. We rely on Google and we don’t control or have any manuals or newsletters coming from Google telling us what to expect this month. All keywords are different in every area and react differently.
Performance guarantee is all we offer and all anyone in this business will offer. This would be all that’s offered on the service.
If someone guarantees getting you on page 1 of Google run for your life!!!!!
Call Us, Consultation is always Free!
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